Look at the cover of this Robb Report. Do you see great cars? Or just the Audi (in the foreground for those who do not know vehicles)? Or, do you see our client property, Casa Elar, which serves as the backdrop for this cover story? The answer is simple: you see them all! For years, product manufacturers have undertaken paid placement, with Pepsico...
The recent completion of a "rack" brochure for the Holiday Inn Red Deer gave us pause for thought: what ever happened to the brochure as a key selling tool? What are the differences in communications between a customer's web site and their print materials? While the web has become the de facto sales tool in the hospitality industry, the brochure has...
LMA’s Account Director, Jerry Grymek has been joined as a board member for Travel Media Association of Canada’s (TMAC) Ontario chapter. TMAC is a Toronto-based association of travel journalists, authors, broadcasters, and photographers working in pretty much every form of mass media to promote professional development. Congratulations Jerry!...
Inn at a Glance software has tapped the expertise of Steve Leonard, who will head up sales of this product. A 30-year hotel veteran, Steve has worked for several New York properties as Director of Sales and Marketing, and is well-known for his work with NYIAEE. Steve will work from his New Jersey office. For further information, contact steve@innataglanc...
LMA's work for Ojai Valley Inn & Spa was recently recognized at the Minnesota Printers Association as Best in Show. The series of brochures for Ojai included separate pieces for the Resort, Spa, Artist's Cottage and Casa Elar. Seen in the photo with the award is Tom Morgan, LMA's Account Manager at Maximum Graphics (Chaska, MN), flanked by Allison Wills,...
In late March, P&G became the first corporate inductee to the American Advertising Federation Hall of Fame. How does this international organization continue to remain a leader in global marketing? In a recent interview with AdvertisingAge, Chairman and CEO, Bob McDonald, shared his thoughts on this question. Using digital media has allowed the organ...
We are excited to launch new and improved web sites for both the Registered Massage Therapists Association of Ontario and its genesis, Registered Massage Therapist Finder web site. We redesigned the two sites according to their new logo and brand standards. The Registered Massage Therapists Association of Ontario works to advance the massage thera...
The new web site represents Sinclair-Cockburn Financial Group’s (SCFG) one-stop approach with a Live Chat option, ‘Request a Quote’ feature, President’s Blog and more. The design was also applied to their e-newsletter capabilities, enabling SCFG to maintain their new branding with their client news updates. SCFG is a privately-held financial servi...
